Dakar, Senegal - African Press Organization (APO), Africa's sole press release wire service and the global leader in media relations related to Africa, Friday unveiled a revamped corporate brand identity.
According to the organisation, the re-branding, which coincides with APO's 8th anniversary, reflects the company's core values: dynamism, professionalism and the quality of service it provides.
Long recognszed for excellence in media relations in Africa, APO has redefined the boundaries of traditional media relations by becoming the sole Pan African press release wire that caters for all communication needs.
It also provides innovative services like online press conference and interactive webcast.
The re-branding involves the unveiling of a new brand platform, tagline, logo and website.
“Over the past few years, our company has experienced a tremendous level of growth, and we wanted to communicate this upward trend to our current and future clients. The new brand also symbolises APO’s forefront methods when it comes to press release distribution and media relations in Africa,” said APO Founder and Chief Executive Officer Nicolas Pompigne-Mognard.