The Togolese designer, Desmo Design, will on 22 March showcase his collection on the theme 'Water' in the capital, Lomé to highlight the importance of the precious natural resource to the world.
The designer, whose real name is Modeste Mensah, told a press conference in Lomé on Tuesday night that the event was to raise awareness of people and policy makers on the issue of water, which is of interest to the African continent plagued with shortage or lack of it, conflicts, water-borne diseases and related problems.
The date of the fashion show also coincides with International Water Day celebrated every 22 March across the world.
The 'Water' show follows the previous collection Desmo Design, one of Togo's greatest fashion designers, dubbed 'Matière et couleurs'.
The purely artistic event will bring together over 30 models from Togo, Benin, Ghana, Cote d'Ivoire, Nigeria and Senegal. Sixty pieces of this 'Water' collection will be showcased.
According to the designer, who is one of Africa's generation of young designers, 50% of the revenue from the fashion show would be geared toward drilling boreholes in the Togolese city of Sodoké, located in the central region of Togo, where women struggle daily to get water.
The promoters of the project plan to export the collection to two African cities - Libreville in Gabon and Dakar in Senegal - before heading to the Belgian capital, Brussels and the French capital, Paris.
The fashion show will be preceded by a photo exhibition, dubbed 'Be ... Water' mounted by French photographer Frédéric de la Chapelle, and the launch of the collection made of jeans and batik called 'Ecritures' by the young Togolese designer, Patrick Kodjo Ozou, also known as 2 Gerson's Jr.
The event will be witnessed by 3,000 guests and will be held at the Vlisco Area of the Lomé-based Mercure Sarakawa Hotel. Among these guests is Rebecca Ayoko, a former model and former Yves St Laurent icon.